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World Cup 2018 - Advertising Spend

World Cup 2018 Fever

World Cup is fast approaching. Kick Off, Thursday 14 June. Despite the USA not having its Team competing for the championship title, many US advertisers are taking advantage of the eyeballs that will be watching the games throughout the month-long schedule.

According to an article by Campaign Live and data provided by WARC, Global adspend growth to accelerate to 4.7% in 'stellar' 2018. Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).This is thanks to the PyeongChang Winter Olympics, Fifa World Cup, US mid-term elections and reduced dollar volatility in emerging markets. In a recent survey conducted by MediaPost, it found that 90% of US Hispanics are likely to watch some or all of the games in the upcoming World Cup, compared to 75% of Non-Hispanics. If you haven’t already, this is an ideal time in the US for marketers to begin their US Hispanic campaigns.Foresyte Media will be updating our FB page with the latest and greatest spots from all over the world to be aired throughout the World Cup. You can keep track of all games and record all scores on your very own World Cup Wall Chart, provided by Foresyte Media. Either download your copy here OR if you are US based send us an email and we will deliver a printed* copy to your office. May the best team win! *limited stock and restrictions apply.

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