Business Development Director
Emmelie has been launching new operations across Latin America for over a decade. In 2007, she relocated to NYC and launched the BEAM TV franchise across Brazil, Argentina and Mexico. Her success caught the attention of a digital delivery technology company, Adstream. She was instrumental on rolling out the LatAm structure servicing Microsoft and Colgate-Palmolive.
Her business development skills helped her grow the operation, connecting major TV Stations and adding new regional clients. Within a short space of time Emmelie had created a monopoly in Miami for all PRC deliveries under the adstream Brand. Clients included all the Miami media agencies (Group M, HAVAS, Publicis, Omnicom and UM) plus their clients e.g. Reckitt Benckiser, SC Johnson, Blackberry, PUIG, Chanel to name but a few. Emmelie expanded the adstream LatAm footprint by getting connected to ALL local (pay and open) TV stations in every market throughout Latin America. Adstream was the first delivery platform to have a fully operational digital footprint in this region. Emmelie set-up an office in Buenos Aires and sourced a local partner in Brazil to allow entry to this notoriously insular market. Her career development took her to LA, where she was instrumental in securing several opportunities within the movie studio world including WarnerBros, Paramount, Sony and Disney.
In 2016 Emmelie saw an opportunity to leave the corporate structure and established up her own consultancy helping companies navigate the nuances of setting up business in LatAm. To date Foresyte Media has worked with studios, PR agencies, content distributors and production companies in multiple capacities helping each entity expand their footprints in the USA and into LatAm.