Stop showing up and hoping for the best (Conference ROI Toolkit)
FORESYTE MEDIA
EXECUTIVE PLAYBOOK
COMMERCIAL SYSTEM
Stop Showing Up and Hoping for the Best.
Conferences are expensive. Your time is even more expensive. Twenty meaningful conversations beat 200 badge scans every single time.
I built The Conference ROI Playbook + Editable Workbook from over 20 years of attending and working at global summits. This is the exact practical toolkit to identify key decision-makers, secure high-value meetings, and convert on-site presence into measurable pipeline.
"Your goal isn’t to meet everyone. It’s to meet the right people. Turn conference visibility into real commercial movement."
Most teams book flights, collect lanyards, and return with a stack of forgotten business cards. This complete framework ensures every event you attend has clear break-even numbers, defined target accounts, structured outreach, and disciplined post-event follow-up.
What You’ll Receive
• The 16-Page ROI Playbook: Step-by-step conference strategy. • GO / NO-GO Scorecard: Decide if an event is commercially viable. • True Cost & ROI Calculator: Factor in time, travel, and ticket costs. • Dream 30 Target List: Focus your energy on high-priority prospects. • Outreach Message Builder: Secure pre-booked meetings with ease. • Automated 30-Day Countdown: Pre-event preparation milestones.
Execution Worksheets
• On-Site Meeting Notes Template: Capture actionable intelligence. • Follow-Up Command Centre: Systematise 48h, 7-day, and 30-day touchpoints. • Live Meeting Tracker: Monitor conversations and intent in real time. • Executive ROI Dashboard: Track attributable revenue and pipeline. • Event Comparison Dashboard: Benchmark and rank future events. • Complete Editable Workbook: Excel and Google Sheets ready.
BUILT FOR HIGH-STAKES TEAMS
Designed for Commercial Impact.
Created specifically for founders, consultants, sales leaders, business-development executives, marketers, and agency sponsors who need events to generate tangible revenue—not just surface-level visibility. Ambitious teams in AdTech, Creative Production, and Tech rely on this structure to make every conference trip profitable.
FOUNDING-MEMBER ACCESS
£29 £59
Secure the complete 16-page playbook along with the entire suite of editable spreadsheets and worksheets for just £29. Price automatically rises to £59 within the month.
Don’t Just Attend the Conference. Work It.
Know who you are meeting, why you are meeting them, what success looks like, and whether the event generated profitable returns.
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