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May 16, 2018

Having worked in this field for the past 15 years and it dawned on me at a networking event in Cannes 2017 that only my peers and competitors knew anything about this essential part of the industry on how creative spots actually get to their intended audiences once con...

May 15, 2018

It is a fallacy that agency Traffic Teams ‘just’ manage spot distribution along with talent and usage rights issues.

Nowadays, depending on the agency, every piece of advertising content must go through the hands of the Business Affairs and Traffic Teams to ensure the s...

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