May 17, 2018

There are so many things to see and places to be whilst in Cannes. The definitive list for first timers and vets will be published closer to opening of the Festival. For now a quick overview:

In our humble opinion, LBB_Beach is where it is at  - The Brits, the Europeans...

May 16, 2018

Having worked in this field for the past 15 years and it dawned on me at a networking event in Cannes 2017 that only my peers and competitors knew anything about this essential part of the industry on how creative spots actually get to their intended audiences once con...

May 16, 2018

World Cup 2018 Fever 

World Cup is fast approaching. Kick Off, Thursday 14 June. Despite the USA not having its Team competing for the championship title, many US advertisers are taking advantage of the eyeballs that will be watching the games throughout the month-long...

May 15, 2018

It is a fallacy that agency Traffic Teams ‘just’ manage spot distribution along with talent and usage rights issues.

Nowadays, depending on the agency, every piece of advertising content must go through the hands of the Business Affairs and Traffic Teams to ensure the s...

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